WATCH: M&M’s give up on candy mascots after backlash, hire Maya Rudolph instead
Jenny Goldsberry
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Mars candy’s M&M’s announced an “indefinite pause” on its “spokescandies” in light of its criticized changes to the mascots.
The green M&M, famous for her white go-go boots and seductive posing, cast aside her coquettish nature for sneakers. Her fellow brown M&M also switched out her stilettos for more sensible heels and became less bossy. M&M’s released an all-female pack of candies recently, including the purple M&M which was a new addition to the more “inclusive” cast per the company’s website.
M&M’S LAUNCHES PACKAGE WITH ONLY FEMALE CHARACTERS
Now, actress Maya Rudolph will take the place of the purple M&M as the spokesperson, while the candies are temporarily nicknamed Ma & Ya’s during the pause.
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“In the last year, we’ve made some changes to our spokescandies. We weren’t sure if anyone would even notice. And we definitely didn’t think it would break the internet,” M&M’s said in a statement. “But now we get it — even a candy’s shoes can be polarizing.”
https://twitter.com/mmschocolate/status/1617518785686274052?s=20&t=dbuG3tJLFIdCEzC3N5Xb7A
This comes after Fox News host Tucker Carlson in particular spent several television segments on the “woke” candies, describing the new M&M’s as “obese and distinctly frumpy lesbian.”
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“We believe in championing the power of fun to create a world where everyone feels they belong,” the company’s website reads. “Imagine a world with less judgment & more connection & consistent laughter. Together, we can make this a reality for all funkind.”
This change arrives a little over two weeks before the candy will be featured in a Superbowl ad after not buying any ad space for the previous championship game.