Donald Trump’s ‘The Apprentice’ now on Amazon Prime in streaming debut

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President Donald Trump’s reality television series The Apprentice is now featured on Amazon Prime, marking the first time the show has been available on a streaming platform.

The series aired on NBC from 2004 through 2017 and brought Trump further prominence in the public square, but it was never taken up by a streaming platform until Monday when Amazon Prime announced that it picked up the show’s first season. Consecutive seasons will be released on the platform every week through April 27. 

“I look forward to watching this show myself — such great memories, and so much fun,” Trump, the star and executive producer of the show, said in a press release. “But most importantly, it was a learning experience for all of us!”

Billionaire developer Donald Trump, right, addresses some of those who attended a casting call for the second season of his television show, “The Apprentice,” Thursday, March 18, 2004, in New York. (AP Photo/Frank Franklin II)

The reality show featured 16 contestants competing against each other for the chance to work for Trump and receive a $250,000 salary. The series averaged 20 million viewers weekly, with the season one finale reaching 28 million.

Mark Burnett, another of the show’s executive producers, expressed his enthusiasm at The Apprentice getting a new life on streaming, calling it “one of the best shows that I ever produced.” Burnett has produced other reality television shows such as Shark Tank and Survivor and was tapped last year to be Trump’s special envoy to the United Kingdom.

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“Celebrity Apprentice” host Donald Trump and his wife, Melania Trump, arrive for the NBC network upfront presentation at Radio City Music Hall, Monday, May 14, 2012, in New York. (AP Photo/Evan Agostini)

Amazon Prime’s move comes after Amazon announced it would be working with first lady Melania Trump on a new documentary, which could cost up to $40 million. Melania Trump, who released her memoir last year, said the film will showcase her day-to-day life along with the family’s move into the White House.

Billionaire Jeff Bezos, Amazon’s executive chairman and owner of the Washington Post, attended President Trump’s inauguration in January. Last month, Bezos announced that the paper would cease publishing opinion editorials opposing “personal liberties” or “free markets.”

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