WATCH: Moms use massive billboards to battle fentanyl crisis that took their daughters
Luke Gentile
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A group of mothers in Alabama has posted massive billboards to raise awareness and battle the fentanyl crisis that killed their daughters.
“It only takes one time. Once they can die,” Becky Joiner, whose daughter died on Jan. 6, said. “Once … they can be addicted for the rest of their life.”
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“One pill will kill. Fentanyl will kill,” according to Valarie Miller, who lost her daughter Kailey in December 2017. “It could be your mom. It could be your dad. It could be your brother, your sister. I just wish there was more that the community could do to stop this.”
Becky Joiner lost her daughter, Kristin, in September 2017 when she discovered her on the bathroom floor, she said.
“I went to grab the door, and the door handle was locked. And I knew then ‘cause we don’t lock doors,” she said. “I didn’t see her face. Her hair was covering it, but I did see her hand, and it was blue.”
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All three mothers have experienced the cost of fentanyl sweeping across the nation, and they hope that their billboards can make a difference by raising awareness, according to a report.
They partnered with Rachel’s Angels, a non-profit organization dedicated to educating the nation’s youth and their parents about the reality of drug use, to get the billboards in place, the report noted.
“I got in contact with [Rachel’s Angels] because I wanted to get the word out that fentanyl kills, and I wanted faces that I knew on this billboard,” Miller said. “I just think that it’s so bad here in Huntsville and Madison.”
Cindy DeMaio started Rachel’s Angels after her 17-year-old daughter died due to fentanyl, according to the report.
“I started Rachel’s Angels the day she passed away because I was just in complete shock that the Narcan didn’t work,” DeMaio said. “When the paramedics came here, she died in my arms. There was no reviving her.”
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“My billboard says fentanyl steals families, steals daughters, and then, you can go to my website and learn what fentanyl is.”
The billboards with the faces of victims of the fentanyl crisis will stay up for six weeks and cost between $100 and $125, the report noted.