Twitter brings back ‘official’ verification label amid flood of fake accounts

Musk Twitter Court Enforcement
FILE – The Twitter page of Elon Musk is seen on the screen of a computer in Sausalito, Calif., on Monday, April 25, 2022. Twitter wants a Delaware court to order Elon Musk to buy the social media service for $44 billion, as he promised back in April. But suppose a judge makes that ruling and Musk balks? The Tesla billionaire’s reputation for dismissing government pronouncements has some worried about how he’d react to an unfavorable ruling of the Delaware Court of Chancery, known for its handling of high-profile business disputes. (AP Photo/Eric Risberg, File) Eric Risberg/AP

Twitter brings back ‘official’ verification label amid flood of fake accounts

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Twitter brought back its “official” identity verification tag, just days after Elon Musk decided to kill it, in response to a spike in accounts impersonating high-profile users and companies, a decision reflecting the uncertainty surrounding the company.

The social platform said on Friday that it had reinstated the “official” badge to select users after the platform removed it. The new function was provided to accounts to confirm whether an account was officially verified to be who it was. The product’s reinstallation arrives a day after Musk surprised Twitter staffers with a sudden meeting to speak about the company’s financial uncertainty and his need for them to work in-office.

It also on Friday suspended the rollout of Musk’s changes to Twitter Blue, which would charge users $7.99 and allow them to gain verification. People had been using the service to get verification for accounts posing as others.

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“To combat impersonation, we’ve added an ‘Official’ label to some accounts,” Twitter tweeted on Friday.

The “official” verification tag was on the platform for a short period on Wednesday for accounts that had previously earned the blue checkmark. The grey tag was being provided to all government accounts, commercial companies, business partners, and other public figures to verify that they were who they claimed, according to Esther Crawford, Twitter’s director of product management.

“Please note that Twitter will do many dumb things in coming months,” Musk said in a subsequent tweet. “We will keep what works & change what doesn’t.”

Musk’s decision to change Twitter’s rules for verification allowed multiple accounts to impersonate major brands such as Apple and Tesla.

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The company is evolving under Musk’s leadership to become more of an “everything app.” The company took a significant step toward this approach when it filed paperwork with the Treasury Department to become a payment processor.

© 2022 Washington Examiner

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