The company released promotional photos and videos of its “Ranch on a Branch” plush toy on its Instagram and Twitter after teasing the idea the day before. It is meant to be displayed around the house during the holidays, using its Velcro hands and feet, as a reminder for children to behave, similar to the Elf on the Shelf.
For $30, fans of the dressing not only got the plush toy but also a 14-page storybook. Others can join a wait list to buy the toy when it is back in stock.
“Inspired by Ranch on a Branch, Hidden Valley Ranch is donating $30,000 to Feeding America to provide 300,000 meals to people in need this holiday season and beyond,” the website reads along with the product description.
In addition to the toy, the website is also selling blankets and apparel featuring “Ranchie” in celebration of the holidays.
Hidden Valley Ranch held a similar charitable sale earlier this year, selling a 2-carat diamond made of ranch dressing in March that went for $12,550. All proceeds similarly went to Feeding America.