NHL executives should focus on hockey whenever they find their spines

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Eetu Luostarinen
Florida Panthers center Eetu Luostarinen uses a stick with the LGBT pride flag on it before the start of an NHL hockey game against the Nashville Predators during Pride Day, Saturday, March 20, 2021, in Sunrise, Florida. Wilfredo Lee/AP

NHL executives should focus on hockey whenever they find their spines

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The National Hockey League is run by spineless corporate fools who are desperate to be on the “right” side of social issues and are apparently less concerned with simply running a hockey league.

That is the most notable takeaway from the league’s double flip-flop on “pride tape,” some silly colored tape on players’ hockey sticks during warmups that is meant to pander to LGBT activists. The league previously encouraged players to use the tape along with LGBT warmup jerseys for “Pride Night” games, a blatant pandering effort to try and win some social activist points among people who don’t even watch hockey.

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When several players refused and several fans complained, the league reversed course entirely. Theme nights could go on, but all themed warmups were no longer allowed. “Pride tape” was banned. Then Arizona Coyotes player Travis Dermott decided to openly flout the ban and put the tape on his hockey stick on Saturday. Very quickly, the league folded again, and the tape is once again allowed.

In summary, the league has held three different positions on silly hockey stick tape in the last five months because it desperately wants to avoid mockery from fans on social media. That same unhealthy obsession has led the league to promote men playing hockey against (and injuring) women and to discriminate against white people in hiring (which is also backed down on, likely due to the inevitable legal problems that would bring). The NHL is unable to decide what it wants to do without gauging the possible social justice points, and potential backlash, to every decision it makes.

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By trying to pander and avoid controversy, all the league does is make its indecisive and pathetic “activism” the focus, rather than the actual games on the ice, which is what you would think a sports league would want to be promoting. Perhaps if the league focused less on pleasing LGBT activists and more on courting hockey fans, it wouldn’t be sitting in seventh place in the American sports scene with the recent Stanley Cup ending with the least-watched Game 5 in 29 years.

We do not need sports leagues to be activist organizations that also happen to host sports. The NHL needs to stop making activism, especially toxic LGBT activism that demands everyone conform or be labeled a bigot, the focus of its brand. “Pride tape” and “Pride Night” are not what people tune into the National Hockey League to see.

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