Parents of Gen Z college students are hiring ‘second moms’ to take care of them

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Teenagers students using smartphone on a school break
Teenagers students using smartphone on a school break Leonardo Patrizi/Getty Images

Parents of Gen Z college students are hiring ‘second moms’ to take care of them

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There are many examples of the negative perceptions of Generation Z in this country. They already were known for acting more entitled and less hardworking than previous generations, as well as being timid, overly sensitive, and less ready to handle the real world’s challenges. A recent news story now reinforces many, if not all, of these stereotypes.

The story involves today’s college students renting a “second mom” to help them handle life while away at college — and they are spending an exorbitant amount of money in doing so.

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Daisy Bug Delivery advertises itself as a “full-service concierge with an emphasis on servicing UT students and the South Tampa Area.” Rachelle Arnold, the owner of the company, detailed that her company’s services provide help to students who are out of the house for the first time. These “second moms” do what mothers typically do for kids, such as clean, do their laundry, cook meals, and give them attention. The fee for such a service was $10,000 for the semester, according to Fox 5.

“Somebody left you behind, you’re in an awkward situation, you know, do not get in an Uber by yourself. After midnight, you call me, I will come and get you,” Arnold said about one of the perks involved with subscribing to the service. “It’s free. I love. I don’t judge. We don’t tell the parents unless there’s a safety issue involved.”

Arnold told FOX 5 that her business “is booming,” and she provides maternal duties to numerous students who move to the Tampa region from out of the area. This seemed particularly true among first-year students living away from home for the first time while attending college, according to the report.

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Unquestionably, living away from home for the first time, especially after high school, is a difficult transition in a young person’s life. However, one of the objectives of this transition is to teach kids how to be adults and self-sufficient. Having a glorified nanny service hinders teenagers from growing up and learning responsibilities and what it takes to survive in the real world. Moreover, kids have been doing this for decades without a “second mom” service to help them get by.

Arnold might be making a financial killing from this, and if she is as successful as she claims, clearly, there is a market for it. Nevertheless, it’s yet another example of the many sociological challenges of Gen Z. Recent data suggest that many in this era have been too spoiled growing up and have failed to achieve the proper development as adolescents and to become normal, functioning, self-sufficient adults. Anyone using rent-a-mom services should ditch it and learn to be independent and an adult.

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