Disney’s progressive ideology has alienated young men. The company now recognizes that its own franchises are toxic to that audience.
Higher-ups at Walt Disney Studios are brainstorming ways to bring boys and young men, from the ages of 13-28, back into the studio’s audience. You would think that this wouldn’t be very difficult: Disney owns Marvel, Star Wars, and Indiana Jones, among other franchises that should all naturally appeal to a younger, male audience.
But Disney, through its obsession with “diversity, equity, and inclusion,” has increasingly made those franchises toxic to young men. Marvel went from being defined by Iron Man, Captain America, and Thor to being defined by mediocre Disney+ series mired in DEI propaganda. One of the most recent series, Iron Heart, makes a young black girl (who is also a criminal) the new Iron Man, as she dismisses her predecessor as being nothing more than a privileged rich man.
disrespecting Ironman is crazy… pic.twitter.com/RxT1D0qfGw
— kira
(@kirawontmiss) June 29, 2025
Harrison Ford’s Indiana Jones has been replaced by a woman, who the latest bomb of a film positions as morally superior to him. When Disney’s Star Wars trilogy ignited fan backlash over the terrible writing and lackluster characters, one of the directors from the trilogy attacked male Star Wars fans for being against “diversity.” The latest Disney-hyped Star Wars series, The Acolyte, painted the Jedi as villains, responsible for killing the heroic lesbian space witch cult at the heart of the movie.
Hard to believe those stories aren’t catching on with young men.
THE DEATH OF THE SUPERHERO GENRE
With those brand names in its pocket, Disney should have been playing on easy mode when it came to winning over young male viewers. Instead, Disney has made those franchises so toxic that it is reportedly looking for original film concepts to win over young men. Somehow, Disney has found itself in a situation where it is easier to come up with a completely original story that will appeal to young men than it is to appeal to them with a Star Wars film.
Disney, much like the Democratic Party, has embraced an ideology that belittles and ostracizes young men, and is now facing the reality that young men no longer want anything to do with its brand. Disney is trying to figure out how to win over the people it purposefully alienated over the last several years, and it has no one to blame but itself.