Steak ‘n Shake makes beef tallow great again

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The controversial Health and Human Services Secretary Robert F. Kennedy Jr., who was confirmed by the Senate last month with the support of every Republican senator besides Mitch McConnell (R-KY), has made cleaning up America’s diet a focus of the department’s agenda. Unlike many of Kennedy’s more divisive positions, such as his assertion that vaccines are giving children autism en masse or his past support of hard-left climate change action and late-term abortion, the move toward healthier eating, especially trends such as avoiding seed oils, is quite popular with people Generation X and younger. 

Steak ‘n Shake is the first popular fast food chain to attempt to capitalize on this current trend, announcing in January that it would make changes to its menu. “Our fries will now be cooked in an authentic way, 100% beef tallow, in order to achieve the highest quality and best taste,” said Chris Ward, the company’s chief supply chain officer.

It is not surprising that Steak ‘n Shake would want to garner favor with health-conscious customers, but the fast food joint took it a step further on Monday by hosting Kennedy and Fox News host Sean Hannity at a Florida location for an interview on Hannity’s prime-time show. Steak ‘n Shake, of course, got the good press it desired, as Kennedy praised its efforts to serve healthier food. “The customers are raving about it,” he said. “Steak and Shake has been great. We’re very grateful to them for RFKing the french fries.”

Taking its embrace of Kennedy and the Trump administration yet another step further, the restaurant’s social media team pulled no punches in courting the support of “Make America Healthy Again” proponents and Republicans, reposting comments from Turning Point USA’s Charlie Kirk, right-wing influencer Benny Johnson, and Reps. Marjorie Taylor Greene (R-GA) and Anna Paulina Luna (R-FL). 

Cracks began forming in the Left’s ability to bully corporations into submission before President Donald Trump’s victory in November. NFL players were performing the “Trump dance” after scoring touchdowns, and the once Trump-hostile Meta CEO Mark Zuckerberg praised Trump’s courage after his near-assassination in July.

The dam has now broken. Amazon founder Jeff Bezos not only attended Trump’s inauguration, but he then instructed his employees at the Washington Post that they are no longer to attack founding principles such as personal liberties and free markets. Since the election, Target, Walmart, Boeing, and Nissan have all ended or scaled back their diversity, equity, and inclusion initiatives.

The Democrats are seeing their cultural power wane because, despite warnings by former Bill Clinton strategist James Carville and others, they can’t help but focus on extraordinarily unpopular fringe concerns only accepted by the far Left. Democrats are consumed by their obsession with transgender issues, race essentialism, radical redistributionism, and a general disdain for men

RFK JR. LAYS OUT HEALTH VISION WHILE CHOWING DOWN AT STEAK ‘N SHAKE

The party outkicked its coverage, and American businesses no longer fear its threats and online boycotts. The tide truly has turned. Corporations won’t be repeating Bud Light’s mistake by attempting to shove transgender propaganda down the throats of blue-collar beer drinkers, and I would venture to guess that gun manufacturers have learned the lesson of Heckler and Koch and cleaned house at their social media departments. 

Whatever you think about Trump, RFK Jr., or the debate over seed oils, it is an undeniable victory that our political opponents on the Left have lost their ability to control narratives and gaslight people into thinking that their culture is far further to the left than it actually is. 

Brady Leonard (@bradyleonard) is a musician, political strategist, and host of The No Gimmicks Podcast.

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