Minority voters have rejected the diversity, equity, and inclusion ideology of the Democratic Party and the DEI candidate that the party put forward. It should be the end of the DEI racialization of our politics.
Across the map, Vice President Kamala Harris lost ground among black, Hispanic, and female voters, despite her campaign’s obsessive focus on identitarian divisions. Counties that were more than 25% black shifted 4.1 points to the right compared to 2020, which was bigger than the 2.5 shift leftward from 2016 to 2020. Similarly, counties that were more than 25% Hispanic, which shifted to the right by 0.9 points in 2020, jumped 9.5 points further to the right in 2024. According to NBC exit polls of key swing states, Trump won 20% of black men, 37% of Hispanic women, 52% of white women, and 54% of Hispanic men.
This shift was also notable in states that were not competitive. Trump is leading in Starr County, Texas, by nearly 16 points, with more than 95% of the vote counted. That county is 97% Hispanic, making it the most Hispanic county in the country. Trump lost it by five points in 2020 and 60 points in 2016.
Trump also made gains in Hispanic counties in blue states, such as Passaic County, New Jersey (42% Hispanic). Trump leads Harris there at 50%-47% with 92% of the vote counted. He lost that county by more than 16 points in 2020. On a national level, Trump won a third of votes from minority voters this year, according to NBC. The shift even applies to other Republicans such as Sen. Ted Cruz (R-TX), who improved from losing Hispanic voters by 29 points in 2018 to winning them by 6 points in 2024.
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This is a rejection of Harris, an affirmative action hire from the moment Biden picked her. But it is also a rejection of the DEI agenda Harris supports and that her campaign relied on. Harris surrogates said black men were sexist if they didn’t support her and thought that women couldn’t think for themselves and only supported Republicans because they were scared of their husbands. It’s a rejection of years of Democrats acting as if Hispanic voters only care about the immigration issue and only matter when discussing mass deportations.
Harris and the Democratic Party have spent years dividing voters along racial and gender lines on the assumption that they own the votes of some people based on their skin color or their being a woman. Those voters have rejected that assumption (again) and done so while handing Harris and the Democratic Party a resounding defeat. This should be the end of DEI in our politics once and for all.