Doesn’t a transgender sports bra model defeat the purpose?
Tiana Lowe
In addition to sponsorships from Bud Light, Tampax, Charlotte Tilbury, MAC Cosmetics, Mugler, and Kate Spade, transgender TikTok personality Dylan Mulvaney just nabbed a new patronage from Nike.
Mulvaney, a biological male who identifies as a transgender woman, is not advertising Nike sneakers or sweatshirts. Rather, with the tiny and breastless body of a lanky teenage boy, Mulvaney was chosen by Nike to advertise a sports bra and leggings.
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Mulvaney underwent “facial feminizing” surgery and has evidently been on some set of cross-sex hormones but lacks any discernible decolletage or derriere. Ignoring the notion of corporate America embracing transgenderism in its advertising as a moral prerogative, isn’t it a bit rich that after a decade of “body positivity,” Nike chooses to advertise a sports bra, something with a demonstrable, utilitarian value, on someone with no breasts at all?
There’s a reason for sports bras. The average woman in America rocks a 34DD, and realistically, anything a C-cup or larger will swing, shimmy, and shake on the tennis court or the running track. If TikTok ads serve any purpose other than helping Chinese leader Xi Jinping surveil us, shouldn’t it be for women to see how a deceptively cute-looking sports bra actually helps cleavage cleave to the body?
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For years now, fashion media outlets have tried to spin the narrative that big curves are out and the heroin chic of the 1990s is back in. But for years now, women’s bodies (the natural ones, not the Hollywood double-zeros fueled by Ozempic and laser lip) have refused to comply. So fashion may slowly be finding a solution. Rather than lobby the Barbara Palvins and Ashley Grahams of the lookbooks to advertise a better sports bra for your bust, why not just find a person who looks like (and effectively is) a prepubescent mannequin? Not only does the fashion industry get woke points for embracing the effete cause de jour, but it also doesn’t need to pretend that it has moved past its obsession with anorexia and nightly eight-balls of cocaine.
This effect, of course, only goes one way. I’ll be shocked to see a biologically female model advertising a jockstrap any time soon, because corporate America agrees on one old-school adage: (Biological) boys do it better.