Country musician Kid Rock revealed that he chose to go back to drinking Bud Light after he spoke with Anheuser-Busch’s CEO, stating that the company “got the message” on why the beer company faced pushback in 2023.
The iconic beer brand received backlash in late March last year after it partnered with transgender social media star Dylan Mulvaney, which resulted in Bud Light financially underperforming for the remainder of the year. Kid Rock, who went viral last year for posting a video to social media of him shooting multiple Bud Light cases with a machine gun, revealed that after he invited the CEO of Anheuser-Busch to his house to have a conversation, he became good friends with the CEO and learned that the company employs “so many people.”
“At the end of the day, I’m like, alright, they got the message,” Rock, whose real name is Robert James Ritchie, said on The Joe Rogan Experience. “I’m not someone who holds a f***ing grudge his whole life, you know what I mean?”
The musician did admit that he had “a lot of f***in’ fun” shooting the Bud Light cases in the viral video, stating he found all the Bud Light he could around his house and discovered he had more than he thought.
Rock also criticized those who are still advocating a boycott against Bud Light, saying that those who are still making these calls are just “f***in’ bored.” Joe Rogan, the host of the podcast, agreed, calling the boycott “stupid” and “the pursuit of losers.”
Various users on social media did not take Rock’s new perspective well, with many expressing their displeasure online.
Hey @KidRock, how much did @budlight pay you for the @joerogan show? That’s some clever marketeering
— TheJager 𝕏 (@Jagermatthias) February 23, 2024
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The country musician revealed last year that he spoke with the CEO of Anheuser-Busch with former President Donald Trump at an Ultimate Fighting Championship match, during which they had “a great conversation.”
Trump himself has also spoken out on the Bud Light boycott, telling his supporters they should give the brand “a second chance.” The former president added that Anheuser-Busch gives money to farmers in the United States every year, and also employs 65,000 U.S. residents, 1,500 of whom are veterans.