Trump reveals ‘major announcement’: Digital trading cards worth $99
Ryan King
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Former President Donald Trump’s teased “MAJOR ANNOUNCEMENT” turned out to be a new Donald Trump Digital Trading Card collection.
The former president made the revelation on Truth Social on Thursday, noting that the cards will cost $99 each. Portraying himself as one of the multitudes of billionaire superheroes that dominate comic book lore, Trump touted the digital as a way to make Christmas “great.”
WATCH: TRUMP TEASES ‘MAJOR ANNOUNCEMENT’ COMING THURSDAY
A promotional graphic showed a deeply muscular and toned Trump donning a red outfit laced with the number 45, a nod to his presidency, with a stoic look on his face and an American flag-styled cape draped behind him.
“MAJOR ANNOUNCEMENT! My official Donald Trump Digital Trading Card collection is here! These limited edition cards feature amazing ART of my Life & Career! Collect all of your favorite Trump Digital Trading Cards, very much like a baseball card, but hopefully much more exciting. Go to collecttrumpcards.com/ & GET YOUR CARDS NOW! Only $99 each! Would make a great Christmas gift. Don’t Wait. They will be gone, I believe, very quickly,” Trump wrote on Truth Social.
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Trump, who has been largely out of the public limelight since his 2024 campaign debut last month, previewed the announcement Wednesday with a video of him as a comic book character of sorts outside Trump Tower.
In 2020, when he contracted COVID-19, Trump wanted to be wheeled out of Walter Reed with a Superman shirt but was dissuaded from doing so by his aids, New York Times reporter Maggie Haberman tweeted.
“Aides talked him out of it (and then Meadows devoted several lines in his book to claiming it hadn’t happened). So instead he does it virtually and tries to make money off it,” Haberman quipped in response to news about the Trump trading card suite.
Earlier in the year, Twitter competitor Parler launched non-fungible tokens, commonly known as NFTs, that included a CryptoTRUMP Club series featuring various images of the former president. His wife, former first lady Melania Trump, also previously appeared to sell an NFT with her likeness to the same parties that created it.
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Trump had been the favorite for a Republican primary heading into the 2024 presidential fray, but his campaign debut was overshadowed by an abysmal GOP midterm outing that stunned the Beltway and prompted a handful of prominent Republicans to fret openly about him becoming the party standard-bearer again.
Recent polls show him trailing Gov. Ron DeSantis (R-FL) in a hypothetical primary matchup. DeSantis has not divulged whether he plans to vie for the presidency in 2024.