Linda Yaccarino says X earned back advertisers amid increase of ‘healthy’ posts
Jenny Goldsberry
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CEO Linda Yaccarino issued an update on X, the platform formerly known as Twitter, which included a renewal of advertisers.
Yaccarino appeared Thursday for an interview with CNBC to report that “by all objective metrics, X is a much healthier and safer platform than it was a year ago.” This has resulted in Coca-Cola and Visa returning to the platform as advertisers.
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https://twitter.com/CNBC/status/1689644572446711809
The CEO explained how brands are “protected from the risks of being next to” hateful content.
“So if you’re going to post something that’s illegal or against the law, you’re gone. Zero tolerance,” Yaccarino said. “But more importantly, if you are going to post something that is lawful, but it’s awful, you get labeled. You get labeled, you get deamplified, which means it cannot be shared, and it is certainly demonetized.”
As X has begun paying users for their engagement on the platform, it has also encouraged some users away from posting hateful content.
“It’s also why it’s really important to note that once a post is labeled, and it can’t be shared, and the user sees that, 30% of the time, they take it down themselves. Staggeringly, they take it down,” Yaccarino said. “And that reducing that hateful content from being seen, is one of the best examples of how X is committed to encouraging healthy behavior online and today. I can confidently sit in front of you and say that 99.9% of all posted impressions are healthy.”
https://twitter.com/CNBC/status/1689646584626384898
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Owner Elon Musk revealed last month that X had received a new monthly high of users at over 541,000,000. It was ranked the fastest-loading social media site by web design company DigitalSilk.com.
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