Juul seeks FDA approval for new vape product that can verify user age
David Zimmermann
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Juul, the leading e-cigarette brand in the United States, requested federal authorization from the Food and Drug Administration for a new vape product that can possibly address the agency’s concerns with its vaping devices.
The product can reportedly connect to an app that verifies the user’s age, so it can only be used by adults. It can also prevent underage use or illicit pod refills with a device-locking capability, according to the company’s statement on Wednesday.
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“With our next-generation platform, we have designed a technological solution for two public-health problems: improving adult-smoker switching from combustible cigarettes and restricting underage access to vapor products,” said Kirk Phelps, chief product officer of Juul Labs.
He added the device “is only the beginning of new tech being developed and refined for the U.S. market and abroad to eliminate combustible cigarettes and combat underage use.”
Juul hopes the product won’t be banned by the FDA, as the brand is currently waiting to see if it will be permanently pulled from the U.S. market.
Last year, the FDA suspended Juul’s marketing and banned its vaping products from store shelves. Since Juul appealed the decision, the FDA now requires the brand to submit scientific evidence of how its vapes benefit the public health of Americans.
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The latest scientific research, published by the American Heart Association on Monday, stated that vaping does indeed harm the heart and lungs of consumers. The study requires more long-term research before a definitive conclusion can be made.
Juul also said it is currently pursuing its administrative appeal of the FDA’s decision so it can return to selling its products. The new high-tech vape device, called Juul2, is already being sold in Canada and the United Kingdom.