Greta Gerwig describes personal experience with Barbie as ‘forbidden fruit’
Jenny Goldsberry
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Barbie movie director Greta Gerwig admitted Thursday that she didn’t always play with the doll as a child.
Gerwig appeared on The View to a set decorated to replicate Barbie’s pink dreamhouse, complete with the desk labeled with its show title in the classic font from toy company Mattel.
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Greta Gerwig on The View
“I mean, I grew up with a mom who, like wasn’t sure about Barbie, you know, like the moms who were like: ‘I don’t know. That’s — I’m not sure,’ and so it was already kind of had this layer of being sort of forbidden fruit,” Gerwig admitted. The director claimed she was approached by Margot Robbie, who plays the titular character, as a producer asking her to write and direct the project.
“I only learned about Barbie and the counterarguments about Barbie at the same time,” Gerwig explained. “It all came together for me.”
Her experience led her to write the “complex,” “messy and complicated” film that claims to be a movie for those who love the doll and those who hate the toy.
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Barbie is set to be released Friday, the same day as Christopher Nolan’s Oppenheimer, a film depicting the conception of the atomic bomb, named after its creator, J. Robert Oppenheimer.
The announcement from the Screen Actors Guild-American Federation of Television and Radio Artists to strike happened to come on the same day as the London premiere of the film Oppenheimer. As a result, its cast, including Matt Damon, Cillian Murphy, Florence Pugh, Emily Blunt, Olli Haaskivi, Robert Downey Jr., and more, walked out as soon as the news broke.