Los Angeles mayoral candidate Spencer Pratt embraced criticism of his living situation in a campaign ad channeling one of the city’s most famous shows.
Pratt’s campaign ad featured a parody of the theme song from The Fresh Prince of Bel Air, with the changed lyrics rapping about his story of how he decided to run for mayor after his house burned down in the Palisades fire in early 2025. The ad was filled with references blending the show and his campaign, including swipes at incumbent Los Angeles Mayor Karen Bass.
Among the images featured was a clip of the mayoral hopeful spray-painting, “They let us burn!” referring to complaints about the city and state’s handling of the fires.
His decision to make a hotel riffing off of Bel Air came after a TMZ report alleged that he had been staying at the upscale Hotel Bel-Air for the past month, while his wife Heidi Montag was living in Santa Barbara with their two children. The report was viewed by some as contradicting one of his central campaign ads, when he filmed himself in a trailer outside the ruins of his home, saying it was where he lived.
Pratt initially pushed back against the criticisms by insisting he didn’t live anywhere but that the trailer would’ve been an improper residence for his wife and children.
KAREN BASS AND DEMOCRATS ARE SCARED OF SPENCER PRATT
“The Airstream [trailer] is a temporary facility,” he said. “A hotel is a temporary facility. Where my kids are in Santa Barbara right now is temporary housing. This is semantics.”
After the initial pushback, Pratt turned the criticism on its head with this new advert, combining both living spaces. His Fresh Prince of Bel-Air ad featured a pickup truck towing his trailer to the hotel’s parking lot.
The Fresh Prince of Bel-Air ran from 1990 to 1996 and was the launch pad for the movie career of Oscar-winner Will Smith.