Washington Examiner columnist Joe Concha praised the success of former reality TV star and Los Angeles mayoral candidate Spencer Pratt’s AI-driven ad campaigns, arguing that Pratt is a strong candidate for the city.
“He has a crossover appeal where there is no ‘R’ or ‘D’ next to his name, but a guy who just wants to solve major, major problems in the second biggest city in the country,” Concha said on Fox News’s Hannity Friday.
Concha said that Pratt’s authenticity, combined with his ad campaign, is making him stand out.
“These AI ads that he is doing are absolute bangers, they’re effective, they’re biting, and they’re hilarious, and they will change the way campaign ads are done for the foreseeable future.”
In one video, Pratt is portrayed as Batman, protecting the city from the Joker, who is portrayed as Mayor Karen Bass.
Pratt is running against Bass and city council member Nithya Raman to become the next mayor.
Pratt’s AI ad campaigns also included a fake attack ad. He trolled Bass in the video, and used sarcasm to highlight criticisms against him.
In another AI video, Pratt highlighted a “pratt summer.” He emphasized key problems in the city, and then showcased young people at a festival with branding pulled from Charli XCX’s viral brat album.
“There’s real opportunity here for Pratt,” Concha said.
Concha criticized Bass’s policies, saying, “It’s not so much a homeless problem, it is a drug problem.”
“Her big proposal that she offered this week was free replacement teeth for meth users, and her handling of the wildfires was horrific,” Concha said.
Concha said Pratt is surging in polls and dominating debates. Bass withdrew from the Los Angeles mayoral candidate forum after her first debate with Pratt.
KAREN BASS FIRES BACK AT SPENCER PRATT’S ‘VIOLENT’ AI CAMPAIGN ADS
“Overall, just common sense stuff. Don’t make it about conservative or liberal, just common sense versus chaos. What’s your choice, Los Angeles?”
The primary election will be held on June 2.