Super Bowl Sunday is finally here, and Turning Point USA is doing something different to counterprogram the game’s halftime show.
The NFL received criticism from conservatives in September when musical talent Bad Bunny, whose real name is Benito Antonio Martinez Ocasio, was selected to perform at the 2026 Super Bowl halftime show due to the rapper’s anti-ICE remarks. The c‹hoice prompted TPUSA to announce its own halftime show as counterprogramming.
Here’s all you need to know about TPUSA’s “All-American Halftime Show.”
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How can I watch the event?
The event will air on a variety of television broadcasting channels, including Real America’s Voice, Trinity Broadcasting Network, Charge!, The National News Desk, NTD Television, and One America News Network. The event will also be streamed on DailyWire+.
Who is performing for the show?
Kid Rock, an outspoken supporter of President Donald Trump, will headline the show. Brantley Gilbert, Brice Lee, and Gabby Barrett are also performing.
The show’s musical lineup was unknown to the public until Monday, less than a week before kickoff.
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When does the show air?
TPUSA said on X that the show will air “around 8 p.m. ET.” This will roughly coincide with the time the NFL’s halftime show will air.
Why is this event being held?
Andrew Kolvet, the executive director of TPUSA’s the Charlie Kirk Show, recalled on Wednesday how the show’s namesake, also TPUSA’s co-founder, said he wanted to “win the culture” in January 2025. As such, TPUSA is “trying to serve a need” with the halftime show to give “real Americans” a musical performance they can enjoy.
Don’t miss the All-American Halftime Show this Sunday, Feb 8th ~8PM ET.
There will be EPIC performances by Kid Rock, Brantley Gilbert, Lee Brice and Gabby Barrett with great American music that will celebrate faith, family, and freedom.
Here’s where you can watch live:
-… pic.twitter.com/LtbZtz1fwr— Andrew Kolvet (@AndrewKolvet) February 4, 2026
Kolvet also said “bring on the hate-watchers” and encouraged people to “try and find something you’re not going to love” about the “epic” show.
Will Trump appear at TPUSA’s show?
Trump hasn’t said he will appear during the show, though White House press secretary Karoline Leavitt said Thursday that he “would much prefer” to watch Kid Rock’s performance over Bad Bunny’s.
The president conducted a pregame interview with NBC News on Wednesday with new footage of his interview with network anchor Tom Llamas before kickoff.
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Trump revealed last month that he won’t attend the Super Bowl over Bad Bunny’s performance or the pregame performance by Green Day, saying, “I’m anti-them.” Bad Bunny said “ICE out” during the 2026 Grammy Awards, while Green Day sang an altered version of their “American Idiot” in 2023 to criticize Trump.
Following Kid Rock’s selection for TPUSA’s show, the musician came under fire over lyrics from his 2001 song “Cool, Daddy Cool” with rapper Joe Calleja. The song includes lyrics in which Kid Rock sang, “I like ’em underage,” referring to women; Kid Rock would have been 30 at the time of the song’s release.