Consumers in the United States spent a record amount of money online this Thanksgiving holiday, culminating in a massive spending spree on Cyber Monday.
After previously setting e-commerce spending records on Thanksgiving and Black Friday, U.S. spenders set another record on Cyber Monday, spending a reported $14.25 billion, according to Adobe Analytics. This was an increase of over 7% from 2024 and above the initial projections of $14.2 billion.
Between 8 a.m. and 10 p.m., the peak hours of online shopping on Cyber Monday, U.S. shoppers reportedly spent an average of $16 million per minute, Adobe Analytics reported. The record-setting spending day made 2025 Cyber Monday the “biggest online shopping day of all time” in U.S. history, according to Forbes.
According to the National Retail Federation, nearly 60% of the country’s population participated in the online shopping bonanza during the Thanksgiving holiday weekend (including Cyber Monday). There was a record 202.9 million U.S. shoppers during the period, up from last year’s total of 197 million American consumers.
“This year’s record turnout reflects a highly engaged consumer who is focused on value, responds to compelling promotions, and seizes upon the opportunity to make the winter holidays special and meaningful,” Matthew Shay, CEO of the NRF, told Reuters.
“Cyber Monday remains the biggest online shopping day of all time, as shoppers took advantage of competitive discounts in categories such as electronics (peaking at 31% off listed price), toys (28%), apparel (25%), computers (23%), television (22%), furniture (19%), appliances (19%), and sporting goods (17%),” Adobe Analytics found in its analysis of online shopping data.
BLACK FRIDAY AND THANKSGIVING ONLINE SHOPPING HIT RECORD HIGHS
In addition to online shoppers, traditional retail sales increased on the Thanksgiving weekend, with 129.5 million shoppers making purchases at brick-and-mortar stores. This total represented a 3% rise from 2024.
Overall, there was a 7.7% increase in online purchases during Thanksgiving weekend compared to 2024. Furthermore, after the stronger-than-expected spending spree by U.S. consumers over the Thanksgiving holiday, Adobe Analytics revealed that it “expects the full 2025 holiday season (Nov. 1 to Dec. 31) to hit $253.4 billion online,” representing a 5.3% increase from 2024.