President Donald Trump leaned into memes Wednesday night, targeting Gov. Gavin Newsom (D-CA) and Sen. Adam Schiff (D-CA).
Trump posted an edited video of Newsom wearing a “Trump 2028” hat on Truth Social on Wednesday night and posted the same video to X on Thursday morning. Newsom previously commented on Aug. 27 that Trump supporters “keep sending me” “Trump 2028” hats, which he suggested signals Trump’s intent to skip the next presidential election and remain in office.
“I wasn’t exaggerating when I said that I received in the mail a ‘Trump 2028’ hat from one of his biggest supporters. These guys are not screwing around,” Newsom said in a video, posted by Trump, with the hat edited on his head.
The Trump Organization’s store started selling “Trump 2028” hats in April, as well as shirts promoting a possible third term for Trump that say “Rewrite the Rules.”
Trump posted a second video on Truth Social and X depicting Schiff with an elongated neck, a reference to Trump calling Schiff a “pencil-neck” in the past.
Newsom did not directly respond to Trump’s jab but shared edited videos on his X account. One video is a parody of the iconic Life Alert commercial, with Newsom as a call center operator and Trump as an elderly man saying, “I’ve fallen, and I can’t get up!”
Another artificial intelligence-generated video shows Newsom holding a baby version of Trump and placing him in a jail cell.
Schiff has not addressed Trump’s meme video on X.
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The Trump administration has used several memes on social media during the president’s second term. The Department of Homeland Security’s X account posted a meme of Trump looking at Fox News’s Peter Doocy’s cellphone to promote job listings for Immigration and Customs Enforcement.
DHS Secretary Kristi Noem also briefly changed her X profile picture to the South Park character of her in August, just a couple of days after the show focused on her and the Trump administration’s deportation efforts.