President Donald Trump unveiled his latest business venture on Monday — a fragrance line.
Trump expanded his extensive business empire with a new fragrance line, with options for both men and women. In a video message on the product’s webpage, the president said he named one line “Fight, Fight, Fight” because “they represent winning.” The other is called “Victory 45-47.”
“Trump Fragrances are here. They’re called ‘Victory 45-47’ because they’re all about Winning, Strength, and Success — For men and women. Get yourself a bottle, and don’t forget to get one for your loved ones too. Enjoy, have fun, and keep winning!” he said in a post on Truth Social announcing the venture.
The “Fight, Fight, Fight” line cost $199 per bottle, with the bottle itself featuring Trump’s famous mantra and a decal of his signature along the side. The cologne is intended “for Patriots who never back down, like President Trump.”
“This scent is your rallying cry in a bottle. Featuring Trump’s iconic image and raised fist, this limited-edition cologne embodies strength, power, and victory,” the product description reads.
The perfume is intended “for women who embody strength and grace, like President Trump,” adding that the scent is a “call to action.”
The “Victory 45-47” line is described as “grandiose,” featuring a golden statue of Trump standing on top of the 100 ml bottle. Each bottle costs $249.
The product line appears to have been designed some time ago, as the cologne’s product description says it celebrates Trump’s victory and “upcoming inauguration.”
TRUMP GOES SCORCHED EARTH ON AT&T AFTER SUFFERING CONFERENCE CALL WOES
In a video message posted on the product’s webpage, the president boasted that the fragrances would make a good Christmas present and wished supporters a “Merry Christmas” despite the product debuting on June 30.
Trump, who began his career as a businessman, has continued to monetize his image since his first presidential run. The Trump family recently launched a new Trump phone.