With roughly five weeks left until Election Day, the Haley Voters for Harris group launched a seven-figure digital ad campaign Wednesday afternoon, targeting center-right voters in seven battleground states.
National campaign director Craig Snyder said the campaign will emphasize the “blue wall” states of Michigan, Pennsylvania, and Wisconsin but will also target voters in the Sun Belt states of North Carolina, Arizona, Nevada, and Georgia.
“We believe our messaging will be an important factor in 25-40 percent of Haley voters and like-minded voters joining a broad, big-tent coalition to elect Harris,” Snyder said in a statement.
The group hopes to improve upon the number of center-right voters President Joe Biden won in 2020. After testing messaging on voters, the group is now moving the results to a wide scale on streaming services such as Max and social media websites including Facebook, Instagram, and gaming sites.
“We are leveraging a combination of data like party registration and turnout records, as well as consumer data, including information about voters’ subscription services and purchases, to identify moderate Republicans and independents,” Synder explained of the group’s strategy. “We will aim, using facts and common sense arguments, to persuade voters that are done with Donald Trump to vote for Kamala Harris.”
The campaign will feature a range of 30-second digital ads featuring testimonials from conservatives backing Harris who tout her economic policies, along with an “explainer” on how Harris compares to former President Donald Trump.
“There’s nothing socialist about Kamala Harris,” lifelong conservative Jack says in the “Divided” ad.
“If Trump wins he could end up with total control,” he later warns after other comments from conservatives.
Harris’s campaign has long made overtures to conservatives disaffected by Trump’s control over the GOP and has since received the endorsements of Dick Cheney, former President George W. Bush’s vice president; his daughter, former Wyoming Rep. Liz Cheney; and former Arizona Sen. Jeff Flake.
Trump has dismissed Republicans who have defected to the Harris campaign as RINOs, or Republicans in name only, while counting on the broader GOP to support his presidential campaign once again.
Haley Voters for Harris was originally formed to support Biden but rebranded to support Harris after the president suspended his campaign. Former U.S. Ambassador to the United Nations Nikki Haley, who has endorsed Trump, sent the group a cease-and-desist order over the summer to no avail.
“There are many other like minded Haley voters who also do not plan to support former President Trump in November,” the group said in a statement at the time. “Our rights to engage with voters and encourage them to vote for Vice President Harris – who in our view is the clear better choice for the country – will not be suppressed.”
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It is unclear how many of Haley’s former supporters will vote for Harris, but with polls showing a tight race in the battleground states, even a small number of them could sway the election.
But Synder claims that by “targeting center-right voters, both directly and geographically, we are delivering messages and messengers we have vigorously tested and proven to impact voter choice, reaching a potentially decisive group of Republicans and independents who voted for Haley in the primaries, and other likeminded voters, and providing them a positive case, delivered by trustworthy fellow conservative voters, to choose Vice President Harris.”