Bud Light sales down for fifth week as Mulvaney backlash has no end in sight
Luke Gentile
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Bud Light sales are down for a fifth straight week as the financial beating endured by the Anheuser-Busch brand following its partnership with transgender influencer Dylan Mulvaney appears to have no end in sight.
Sales of Bud Light fell 23.6% for the week ending on May 6 compared to numbers recorded in 2022, according to a report citing data acquired by Bump Williams Consulting and NielsenIQ.
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The week before, which ended on April 29, Bud Light saw its sales down 23.3% relative to the same time last year.
Anheuser-Busch, the brewery behind the iconic blue can, has not fared any better on the whole.
Sales for Budweiser were down 11.4% and 9.7% for the weeks ending on April 29 and May 6, respectively, and other Anheuser-Busch brands, including Michelob Ultra and Natural Light, also took revenue hits, the report noted.
The brewery is “running out of time to fix the problem as the summer selling season unofficially started last weekend and Memorial Day is in two weeks,” according to Bump Williams Consulting CEO Bump Williams.
Many on the Right continue to be furious over Bud Light going “woke” and allowing Mulvaney, a biological male who identifies as female, to promote its product while dressed like Audrey Hepburn in Breakfast at Tiffany’s.
Customers are “waiting for a genuine and sincere apology” and “crystal clear communication on exactly what happened,” Williams said.
Since its numbers began crashing, Anheuser-Busch executives have reportedly been scrambling to find solutions.
Anheuser-Busch has spoken directly to customers and distributors, stating that all the chaos stemming from its partnership with Mulvaney is the product of “one single can.
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“This was one single can given to one social media influencer,” a letter to wholesalers read. “It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”
Earlier this week, the company announced plans to temporarily redesign the Budweiser and Bud Light aluminum bottles to feature camouflage prints in an effort to win back conservatives who have boycotted the brand.