Ted Cruz announces investigation into Bud Light for targeting children
Luke Gentile
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Sen. Ted Cruz (R-TX) announced his intentions to investigate Bud Light’s relationship with transgender influencer Dylan Mulvaney Wednesday due to the impact it has on impressionable children.
“I can’t think of a company in modern times that has more alienated its customer base and seemed to have so little understanding of who it is that actually drinks Bud Light,” Cruz told Fox News host Brian Kilmeade.
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“This week I sent a letter to the CEO of Anheuser-Busch, along with Sen. Marsha Blackburn (R-TN), because the CEO of Anheuser-Busch is also the CEO or the chairman of the Beer Institute, which is the regulatory body, the industry regulatory body that regulates itself, and one of the rules that beer companies are supposed to follow is they’re not supposed to market to kids.”
Dressed like Audrey Hepburn from Breakfast at Tiffany’s, wearing a black dress, black gloves, an updo hairstyle, and a necklace, Mulvaney made the partnership with Anheuser-Busch public with a promotional video carrying five Bud Light cans.
“This month, I celebrated my ‘365 Days of Womanhood,’ and Bud Light sent me possibly the best gift ever … a can with my face on it,” Mulvaney said in the video.
Conservative backlash to the content creator’s partnership with Anheuser-Busch has been unrelenting, and a boycott imposed by the Right has crippled the brand.
Now, Cruz wants to add punishment to pain, alleging that Anheuser-Busch’s marketing with Mulvaney is akin to what the R. J. Reynolds Tobacco Company did with Joe Camel.
“Dylan Mulvaney, a massive percentage of Dylan Mulvaney’s audience are kids, and Budweiser was trying, I believe, with this ill-fated marketing attempt, to target teenagers,” Cruz said. “If you look at things Dylan Mulvaney has online, it’s things like “Days of Girlhood.” There’s another video where Dylan Mulvaney is singing ‘My name is Eloise, and I am six.'”
“There’s another one where Dylan Mulvaney is shopping for Barbie dolls.”
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Mulvaney’s actions are clearly targeted at teenage and child audiences, which “violates the rules.”
“So, we’re calling on the Beer Institute to investigate the degree to which Anheuser-Busch knowingly was marketing to children in going down this road.”