Bud Light boycott accelerating and hitting other Anheuser-Busch brand sales
Heather Hamilton
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Fall-out from Bud Light’s partnership with transgender influencer Dylan Mulvaney is now spilling over and negatively affecting other Anheuser-Busch brands.
Bud Light retail sales were down 23.4% when compared to data analysis of late April last year, according to a report.
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Fresh data from Bump Williams Consulting and NielsenIQ now show sales of other brands under the Anheuser-Busch beer umbrella have begun to spiral downward.
“It’s not just a Bud Light issue,” Bump Williams, the data consultant chief executive, said. “It’s an Anheuser-Busch portfolio problem now.”
Budweiser sales dropped 11.4% during the week ending on April 29, while sales of Bud’s Michelob Ultra beer brand took a 4.4% hit.
Smaller Anheuser-Busch brands, Natural Light and Busch Light, were also down with 5.2% and 1.8% drops, respectively.
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Total Anheuser-Busch beer volumes fell 12.5% in the month of April as brands such as Molson Coors and Constellation Brands capitalized with respective 7.6% and 3.8% increases, according to Beer Business Daily.
Among the United State’s top 10 beers year to date, Bud Light and Budweiser are the only two to experience sales drops.