Bud Light takes brutal financial beating as April numbers arrive
Luke Gentile
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Anheuser-Busch found itself slammed by April’s beer numbers as the unrelenting backlash it has received from its partnership with transgender influencer Dylan Mulvaney appears to be the gift that keeps on giving.
Total Anheuser-Busch beer volumes fell 12.5% as brands such as Molson Coors and Constellation Brands rose 7.6% and 3.8%, respectively, according to Beer Business Daily.
BUD LIGHT SALES NOSEDIVE AS ANHEUSER-BUSCH IS ASKED TO REAFFIRM DYLAN MULVANEY SUPPORT
Bud Light endured a specifically bad beating.
The iconic blue can was down 21.4% for the month, according to data collected until April 29, and Budweiser was down 11.5%.
Coors Light, on the other hand, rose 10.9%.
The financial losses of the iconic beer brand come as conservatives throughout the United States continue to boycott Anheuser-Busch products.
Many on the Right remain furious that Bud Light, once viewed by many as the “All-American beer,” went “woke” and allowed Mulvaney, a biological male who identifies as female, to promote its product while dressed like Audrey Hepburn from Breakfast at Tiffany’s.
At least two marketing executives related to the decision to partner with Mulvaney were placed on leave last month, and Anheuser-Busch just announced it had cut ties with the third-party ad agency at the center of the partnership.
Since the numbers began crashing, Anheuser-Busch executives have reportedly been scrambling to find solutions.
Anheuser-Busch spoke directly to customers and distributors, stating that all the chaos stemming from its partnership with Mulvaney is the product of “one single can.”
“This was one single can given to one social media influencer,” a letter to wholesalers read.
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“It was not made for production or sale to the general public. This can is not a formal campaign or advertisement.”
A major marketing push is also reportedly underway to revamp and revitalize the brand.