Bud Light sales nosedive as Anheuser-Busch is asked to reaffirm Dylan Mulvaney support
Luke Gentile
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Sales of Bud Light continue to plummet across the country as the fallout of the brand’s partnership with transgender influencer Dylan Mulvaney remains unrelenting.
When studying the week of April 17 and April 22, Bud Light sales are down 26.1% from what they were a year ago, according to a report, citing Connecticut-based Bump Williams Consulting, a firm specializing in the alcoholic beverage industry.
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Sales had dropped 21% the week before that and 11% the week prior.
If Bud Light cannot recover, it is “in serious trouble this year. And I think it runs the risk of losing that No. 1 position at the end of calendar year 2023 to Modelo Especial,” according to Bump Williams.
The financial battering of the iconic beer brand comes as conservatives throughout the United States continue to boycott Anheuser-Busch products.
Many on the Right are furious about Bud Light going “woke” and allowing Mulvaney, a biological male who identifies as female, to promote its product while dressed like Audrey Hepburn from Breakfast at Tiffany’s.
The move to partner with the transgender activist appears to have been a part of the push by executives to “evolve and elevate” Bud Light, but it has come at a great cost to both Anheuser-Busch’s bankroll and public image, and at least two senior marketing executives have been forced to take a leave of absence.
A new marketing push is reported to be in the works by executives at Anheuser-Busch, but while they hope to save their brand, advocates are calling on them to reaffirm their support of Mulvaney and the transgender community.
“In this moment, it is absolutely critical for Anheuser-Busch to stand in solidarity with Dylan and the trans community,” a reported April 26 letter from the Human Rights Campaign to Anheuser-Busch read.
“However, when faced with anti-LGBTQ+ and transphobic criticism, Anheuser-Busch’s actions demonstrate a profound lack of fortitude in upholding its values of diversity, equity, and inclusion to employees, customers, shareholders, and the LGBTQ+ community,” Senior Vice President at the Human Rights Campaign Foundation Jay Brown wrote, according to the Hill.
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“This not only lends credence to hate-filled rhetoric, it exposes Anheuser-Busch to long-term business impacts with employees and customers increasingly looking for steadfast commitment to LGBTQ+ corporate citizenships.”
The Washington Examiner reached out to the Human Rights Campaign.