Bud Light pours plummet as Mulvaney fallout remains unrelenting
Luke Gentile
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Pours of Bud Light at bars and restaurants around the country continue to nosedive as backlash following the brand’s partnership with transgender influencer Dylan Mulvaney remains unrelenting.
At roughly 3,000 locations throughout the country, pours of Bud Light between April 2 and April 15 dropped by 6% when compared to other light lagers, according to a report.
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Data published by NielsenIQ and Bump Williams Consulting also report that total Bud Light sales for the week ending on April 15 were down 21% in volume, following an 11% decrease that took place a week prior.
The financial battering of the iconic beer brand comes as conservatives all throughout the United States continue to boycott Anheuser-Busch products.
Many on the Right are furious for Bud Light going “woke” and allowing Mulvaney, a biological male who identifies as female, to promote their product while dressed like Audrey Hepburn from Breakfast at Tiffany’s.
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The move to partner with the transgender activist appears to have been a part of the push by executives to “evolve and elevate” Bud Light.
That move has come at a great cost to both Anheuser-Busch’s bankroll and public image, and at least two senior marketing executives have been forced to take a leave of absence.