Three things Donald Trump has sold supporters to fundraise 2024 race
Eden Villalovas
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Donald Trump‘s campaign has used a few different tactics to fundraise his 2024 bid, seizing upon the increased attention surrounding the former president to push his supporters to buy various merchandise.
Trump, who faces 34 felony charges in relation to a hush money payment to Stormy Daniels leading up to the 2016 presidential election, has experienced a steep increase in polling after becoming the first U.S. president to be indicted. Trump, who pleaded not guilty to all federal charges, has been promoting his merchandise across his social media platforms.
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Below is a list of items Trump has sold to his supporters following his indictment:
T-shirts and mugs
Shortly after the charges were brought against Trump, his campaign began selling T-shirts. Facebook ads and fundraising emails reportedly went out on March 30, asking supporters to send $47 in exchange for a T-shirt with the text “I stand with Trump” printed on it.
“This Witch Hunt will BACKFIRE MASSIVELY,” he wrote in the email. “With your support, we will write the next great chapter of American history – and 2024 will forever go down as the year we saved our Republic.”
His campaign released T-shirts, mugs, and posters with a fake mug shot on his campaign site. The image shows Trump holding a placard with his name, the date he was arraigned, and “45-47,” specifying his status as the 45th U.S. president and his hopes to become the 47th.
Book
Trump’s new book, Letters to Trump, is expected to be released on Tuesday. It discloses private correspondences between the former president and world leaders, politicians, celebrities, athletes, and more. Trump has said he will include handwritten memories and stories about the people he has exchanged letters with.
Trump reportedly will include a letter from King Charles III, according to the Daily Telegraph. The letter is from 1995, when the King was the Prince of Wales, and comes without permission from the British monarchy.
The book is selling for $99 and is one of over a dozen published by Trump.
Trading cards
Last Tuesday, Trump put out his “Series 2” NFTs, releasing 47,000 of the cards and posting 46,000 of them on his trading card website. The cards sold at $99 each and were out of stock in under five hours, according to a Truth Social post.
The cards showed Trump as George Washington, sitting on a motorcycle while playing the guitar, a military soldier, and other various depictions.
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Last year, Trump put out the first series of digital trading cards shortly after he announced his presidential bid, hinting at a major announcement on Truth Social, writing, “America needs a superhero!”
The first series included images of Trump as a superhero, and according to the website, supporters could enter a contest to win various prizes. By purchasing his NFT cards, consumers were entered in a sweepstake to win a dinner hosted by Trump, or a golf tee time.