Second Bud Light executive on leave as Mulvaney fallout batters brand: Report
Luke Gentile
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A second executive at Bud Light has purportedly been placed on leave as the fallout surrounding the brand’s partnership with transgender activist Dylan Mulvaney continues to punish the iconic beer company.
Daniel Blake, an executive for marketing at Anheuser-Busch covering mainstream brands, took a leave from his role Sunday, according to a report.
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Blake is reportedly the superior of Bud Light Vice President of Marketing Alissa Heinerscheid, who was placed on leave last week.
Heinerscheid will be replaced by Todd Allen, who recently served as Budweiser’s global marketing vice president.
“Given the circumstances, Alissa has decided to take a leave of absence which we support,” according to a statement released by an Anheuser-Busch spokeswoman.
“Daniel has also decided to take a leave of absence.”
The culling of executives comes in the wake of Bud Light’s partnership with Mulvaney.
Social media buzzed on April 1 when the face of arguably the most famous transgender figure appeared on a can of Bud Light.
Dressed like Audrey Hepburn from Breakfast at Tiffany’s, wearing a black dress, black gloves, an updo hairstyle, and a necklace, Mulvaney posted a promotional video carrying five Bud Light cans.
“This month, I celebrated my ‘365 Days of Womanhood,’ and Bud Light sent me possibly the best gift ever … a can with my face on it,” Mulvaney said.
Conservative backlash to the content creator’s partnership with Anheuser-Busch was fast and furious, with many on the Right calling for a boycott of the beverage brand.
The move to partner with the transgender activist appears to have been a part of the push by Heinerscheid to “evolve and elevate” Bud Light.
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“I’m a businesswoman. I had a really clear job to do when I took over Bud Light,” she said in a late March episode of the Make Yourself at Home podcast. “It was this brand is in decline. It’s been in decline for a really long time, and if we do not attract young drinkers to come and drink this brand, there will be no future for Bud Light.”
“Representation is sort of at the heart of evolution,” according to Heinerscheid. “You’ve got to see people who reflect you in the work, and we had this hangover. I mean, Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important we had another approach.”