Anheuser-Busch distributors across country ‘spooked’ after transgender partnership: Report

Day 365 Live! with Dylan Mulvaney
Dylan Mulvaney. (Photo by Lev Radin/Sipa USA)(Sipa via AP Images)

Anheuser-Busch distributors across country ‘spooked’ after transgender partnership: Report

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Distributors of Anheuser-Busch across the nation’s South and Heartland are “spooked” following contempt and backlash in the wake of transgender influencer Dylan Mulvaney’s partnership with Bud Light.

Social media buzzed on April 1 when the face of arguably the most famous transgender figure appeared on a can of Bud Light in a photo posted to Instagram.

MEET DYLAN MULVANEY, THE MAN WHO BECAME A MILLIONAIRE BY IDENTIFYING AS A WOMAN

Dressed like Audrey Hepburn from Breakfast at Tiffany’s, wearing a black dress, black gloves, an updo hairstyle, and a necklace, Mulvaney posted a promotion video carrying five Bud Light cans.

“This month, I celebrated my ‘365 Days of Womanhood,’ and Bud Light sent me possibly the best gift ever … a can with my face on it,” Mulvaney said.

Conservative backlash to the content creator’s partnership with Anheuser-Busch was fast and furious, with many on the Right calling for a boycott of the beverage brand.

Popular beer industry publication Beer Business Daily studied the backlash “purely from a marketing and sales perspective,” according to a report, and noted that Mulvaney’s audience represents a younger generation that beer companies are “desperate” to bring into the fold.

“We reached out to a handful of[Anheuser-Busch] distributors who were spooked, most particularly in the Heartland and the South, and even then in their more rural areas,” the publication reported.

It “appears likely Bud Light took a volume hit in some markets over the holiday weekend.”

Rural customers are chief among Easter celebrators, according to the publication.

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“Whether it lasts or whether the publicity sparks incremental off-setting demand from over the ideological divide in metro areas, remains to be seen,” it reported.

The country is “so hotly divided, sadly,” it added.

© 2023 Washington Examiner

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