Ram unveils new Revolution electric truck as critics call Tesla’s cybertruck ‘outdated’
Heather Hamilton
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Ram has entered the auto industry’s battle for electric truck dominance, unveiling its version of the electric pickup truck.
The Ram 1500 Revolution caused a stir of hype as it debuted at CES 2023 Thursday. Auto critics have called it “sleek, futuristic, and unlike trucks today.”
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Despite being late to the game of developing an electric truck, as Ford, Rivian, and GMC are already on the road with their versions, Ram Revolution Chief Design Officer Ralph Gilles said the extra time has allowed the brand to top the field regarding “all the areas customers care about the most,” including range, towing, payload, and charging.
“It’s the difference between bringing a really good bottle of wine to a party or just crashing it late,” Gilles told the Verge. “We’re looking at outperforming competitors in every aspect.”
While the Revolution’s current design is still in the concept stage, it has drawn high praise, even some calling it a model to make “Tesla’s Cybertruck look outdated.”
“It has delivered an eyeful,” Alisa Priddle with Motortrend also noted.
The Revolution’s design currently has cameras in place of side mirrors, doors that swing open in opposite directions, and an interior design that offers third-row jump seats. The electric truck will also reportedly be able to charge at a rate of 350 kilowatts and add 100 miles of range in 10 minutes.
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“Everything you see from now on will be a direct descendant of this,” Ram CEO Mike Koval Jr. also said.
Ram plans to launch the new Revolution electric pickup truck in 2024.