Is Travis Kelce-Taylor Swift romance good for the NFL? The results from this poll might surprise you
Christopher Tremoglie
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Oops, she did it again. Wait, that’s the wrong, and dated, pop princess.
Nevertheless, pop music icon Taylor Swift again attended a Kansas City football game Thursday night, as the defending Super Bowl champion Chiefs battled the Denver Broncos. It featured the usual cuts of Swift sitting next to the mother of Travis Kelce and the singer celebrating when Kelce and the Chiefs made a good play.
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The romance between the football player and the music star has taken the league, the culture, and the nation by storm. Swift has been at three of Kelce’s last four games, with her attendance at the Oct. 3 contest against the New York Jets leading to massive ratings, according to NBC Sports. But is the budding romance a good thing for the NFL? Not necessarily, a recent poll revealed.
Rasmussen Reports found that the majority of respondents believed it “won’t make much difference for the NFL.” It found that 66% of the country thought that the Kelce-Swift romance would have little, to no, impact on the overall popularity of the NFL. And it’s kind of surprising that the percentage isn’t significantly higher. Audiences don’t care about singers, entertainers, or any romances between them and athletes. They watch the NFL because they want to see the preeminent football league in the world.
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Furthermore, the NFL is a ratings behemoth and has been for quite some time now. Even when the league endured much criticism because of some players’ social justice protests, the NFL quickly rebounded from whatever ratings loss it temporarily experienced. Audiences returned because they loved the sport of football. Swift being involved in a statistically probable doomed romance with Kelce does nothing to affect or change any of that in any way. Sure, it may temporarily bring some “Swifties” to watch games. But that’s just a fleeting interest.
Overall, the poll also found that 20% of adults felt the romance would positively benefit the league, while just 6% of the country believes the Swift-Kelce romantic pairing will be bad for the football league. But the main takeaway is that overall, most of the country thinks the romance is irrelevant to the NFL and people’s views and opinions of the league. NFL audiences want to watch good, high-quality, entertaining football, not brief glimpses of Swift cheering in a stadium’s luxury box.