Democratic National Committee launches six-figure ad campaign as Democrats seize on abortion messaging
Cami Mondeaux
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The Democratic National Committee is launching a six-figure ad campaign highlighting the importance of abortion in the 2024 presidential election as the party seeks to control messaging on the crucial campaign issue.
The DNC will begin airing ads in several battleground states this week to highlight how the election may determine the future of abortion access, hoping to paint Democrats as the party fighting to keep abortion legal nationwide. The ad campaign coincides with the anniversary of the Supreme Court’s decision to overturn Roe v. Wade, which paved the way for states to enact abortion restrictions or even ban the procedure.
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“This decision has already had devastating effects across the country and now, 2024 Republican hopefuls have made painfully clear that they will not rest until abortion is banned nationwide,” DNC Chairman Jaime Harrison said in a statement.”The stakes of this election could not be higher and President Biden and Vice President Harris are the only candidates who will fight to protect a woman’s right to choose.”
The ads will begin running on Thursday and will include digital billboards in Atlanta, Georgia; Phoenix, Arizona; Milwaukee, Wisconsin; Tallahassee, Florida; Raleigh, North Carolina; and Times Square in New York City. The campaign will also run ads on Facebook, Instagram, and CTV in the battleground states of Wisconsin, North Carolina, Florida, Georgia, and Arizona.
The DNC will also pay for an ad page takeover of the Washington Post on Saturday.
The ads highlight Republican stances on abortion bans nationwide, specifically targeting former President Donald Trump and his supporters, referred to as “MAGA Republicans.”
Several Republican presidential candidates have positioned themselves as staunchly anti-abortion, with many vowing to push for stricter restrictions nationwide. Trump has especially honed in on the issue, taking credit for the reversal of Roe v. Wade last year and the statewide bans that followed.
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Abortion has become an increasingly important issue for voters on both sides of the political spectrum, with a record-high number saying they would only support a candidate who agrees with their personal stance. Roughly 28% of voters say abortion is a make-or-break issue for them, according to a new Gallup poll, placing it at a 30-year high.
That could put Democrats in a good position ahead of the 2024 cycle as the party heavily relied on abortion messaging during the 2022 midterms and often credit the issue for their better-than-expected performance. The voter response prompted Republican leaders to propose a shift in strategy, advising candidates to embrace anti-abortion talking points rather than shying away from the issue altogether.