SEE IT: Chick-fil-A opens limited-edition line of apparel in online store
Jenny Goldsberry
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Fast food restaurant Chick-fil-A opened its own online store complete with restaurant-themed products.
Fans of the chicken meals can now buy anything from shirts, hoodies, bags, hats, and blankets from the site. Most items include some iconic image or the restaurant’s “Original” tag line. Prices range from its note cards at $15 to its blanket at $75, with free shipping included in orders over $35, except for international shipping, which the site does not provide.
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“This collection is a joyful expression of the originality that both sets us apart and resonates with our fans,” said Kate Neyhart, principal team leader of brand strategy, in a press release. “Our fans have been asking for it, so we’re thrilled to say, ‘thank you’ with both a collection and online shopping experience we think they’ll love.”
The restaurant already sells its popular sauces and salad dressings in grocery stores, but this is the first time the brand is branching out to apparel. Its items will not be restocked once they sell out.
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Other food brands have also branched out in sales beyond food. Most recently, Hidden Valley released a competitor to the holiday “Elf on a Shelf,” calling its ranch dressing bottle plush toy “Ranch on a Branch.” It was sold out by the day following its announcement.