Kamala HQ changed its X username again after the account was rebranded as the progressive content media hub Headquarters.
The X and TikTok accounts relaunched on Thursday under the new brand name Headquarters, with a video featuring former Vice President Kamala Harris sharing with users what to expect. This is the first time the account has been active since the 2024 election.
“It’s where you can go online to get basically the latest of what’s going on, and also to meet and revisit with some of our great, courageous leaders,” Harris says in the video. “So stay engaged, and I’ll see you out there.”
The rebrand was created in partnership with the progressive nonprofit organization People For the American Way and alumni of the 2024 Harris campaign. Harris will serve in an honorary Headquarters role as chairwoman emerita.
The account relaunched on X as @Headquarters_67 on Thursday, but was later changed to @Headquarters68_.
“Using the 67 meme to appeal to young people is just so deeply insulting to our intelligence. We want good jobs, green spaces, affordable homes, community, and a habitable planet,” Climate Defiance, a climate movement organization, wrote on X. “Speaking to us through a washed up TikTok trend is infantilizing. Is it not?”
“Zohran Mamdani proved that Gen-Z wants to be talked to like actual adults and not just won over with s***** memes, the DNC’s response to that is an account with 67 in the @,” another user wrote on X.
The Washington Examiner contacted Luminary Strategies and People For the American Way for comment about the username change.
What is ’67’?
Following the initial rebrand, some social media users were quick to criticize the account’s use of “67” in the username.
The term “67,” pronounced “six seven,” emerged as a popular slang with Generation Alpha and Generation Z on social media, and became Dictionary.com’s word of the year in 2025.
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“Six seven (or 67 or 6 7, etc.) is a nonsensical expression used especially by teens and tweens that is connected to a rap song and also to a 6’7” tall basketball player,” according to Merriam-Webster.
Some users online have argued that the term means “so-so,” especially when paired with a physical up-and-down hand motion. Other times, however, the term is used without any context as a random expression by young people.
The term originated in rapper Skrilla’s song “Doot Doot (6 7)” and has been frequently used in viral basketball videos.
The song was used in a meme featuring video edits of NBA player LaMelo Ball, according to Merriam-Webster.
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Urban Dictionary has a similar definition, but also says the term is used “randomly” and does not have “any meaning.”
“(Six Seven) is a meme originating from the lyrics in a song called -Doot Doot-, later popularized by one kid on the internet who, from then on, was called the ‘6-7 Kid’ after a viral video showed him saying the term at a basketball game,” according to Urban Dictionary.