House Democrats‘ campaign arm is striving to make inroads with two major voting blocs it deems necessary for success in the 2026 midterm elections, with an eight-figure investment in battleground districts.
The Democratic Congressional Campaign Committee launched “Our Power, Our Country” on Tuesday, which seeks to mobilize and encourage rural and minority voters to vote Democratic in next November’s elections.
It’s the campaign arm’s first program dedicated specifically to rural voters — a voting bloc that typically trends toward Republicans. The launch is a sign that Democrats are working hard to try and regain the support of minority voters, particularly black and Hispanic voters, after they trended toward President Donald Trump in the 2024 election.
This was a blow to Democrats, who have historically received majority support from minority groups, as recently as former President Joe Biden’s 2020 presidential win. In 2024, Trump received 43% of Hispanic support, up from 35% in the 2020 election.
DCCC Chairwoman Suzan DelBene (D-WA) admitted in a statement that the road to winning the House majority goes through black, Latino, rural, and Asian American/Native Hawaiian/Pacific Islander voters.
“As House Republicans are raising costs, ripping away people’s healthcare, and standing idly by while their party strips voting power from communities of color in order to rig the midterms, and in the face of reckless tariffs and attacks on Medicaid that are hurting rural communities, this program will help ensure our message of lowering costs and protecting affordable healthcare breaks through with these key voting blocs,” she said.
The DCCC’s eight-figure program will broaden the organization’s ability to conduct research, spend earlier with paid media and voter education, bolster mobilization and grassroots campaigns, and hire staff on the ground, according to a release.
Heading into the 2026 midterm elections, Democrats hold an advantage, according to many surveys, and the party needs to win a net gain of three seats. However, many of the seats listed as competitive by the nonpartisan Cook Political Report would require Democrats to make significant gains with rural voters and minority voters, particularly in states such as Maine, where Democrats are defending an open seat due to Rep. Jared Golden (D-ME), a centrist Democrat, opting to retire instead of seeking reelection.
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The program’s release comes after two new polls from the Pew Research Center on Monday found that Hispanic adults are increasingly unhappy with the Trump administration over his economic and immigration policies, as the president continues to levy tariffs and increase deportations of immigrants across the country.
About two-thirds of Hispanic adults overall disapproved of the president’s approach to immigration, while 61% said his economic policies have made conditions worse, according to the poll.