The Democratic National Committee sent a bus to Jacksonville, Florida, on Tuesday to begin a cross-country tour to reach out to black voters.
With two weeks left until the election, the bus, along with DNC Chairman Jaime Harrison, started the tour on Florida’s second day of early voting. The state elected former President Donald Trump in 2020 and 2016, but Harrison said the Democratic Party is after the black vote in Florida.
“It’s going to be a fantastic opportunity to talk about the opportunity economy agenda that Kamala Harris has been promoting, to talk about our plans for black men,” Harrison told the Hill. “And to make sure that we are painting the picture for how disastrous Donald Trump and his Project 2025 agenda will be particularly for the black community.”
After this stop, Harrison will visit Georgia, North Carolina, and Harrison’s home state of South Carolina, where he plans to cast his ballot early.
The DNC made a concentrated effort in recent weeks to rally black voters to Vice President Kamala Harris’s cause. For the first time, the party crafted a Creole campaign targeted at Haitian American voters. Earlier this week, the DNC appeared at the historically black university Howard’s 100th homecoming.
Harris is struggling to rally traditionally Democratic voters. A New York Times-Siena College poll shows 71% of black registered voters choosing Harris for president. That statistic would be a historically low majority of black voters to pick the Democratic presidential candidate.
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In 2020, black voters made up 13.5% of all eligible voters. During the election that year, President Joe Biden won 92% of the black vote. They are expected to make up 14% in 2024, according to the Pew Research Center.
As a result, Harris resorted to garnering disaffected Republican voters by campaigning alongside former Wyoming Republican Rep. Liz Cheney.