Adidas releases women’s Pride swimsuit modeled by apparent biological men
Luke Gentile
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Adidas went viral on Wednesday after launching its “Pride 2023” collection and using what appear to be biological men to model a swimsuit for its women’s swimwear line.
The models left little to the imagination in full body shots of them in the $70 suit on the women’s swimwear page.
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“Let love be your legacy. South African designer Rich Mnisi once wrote that reminder in a handwritten letter to his younger queer self, and today it thrives at the core of the adidas x Rich Mnisi Pride Collection,” a description of the shoot released by Adidas read.
“A celebration of self-expression, imagination, and the unwavering belief that love unites, the collaboration explores fluidity, color, and patterns. This partnership is one part of our effort to honor the LGBTQIA+ community alongside our Global Purpose partner Athlete Ally.”
The swimsuit, identified as Pride Swimsuit – Pink, is primarily comprised of recycled and renewable materials, according to Adidas.
“We’re all unique, but we’re all connected by love,” the description read. “That’s the message of this adidas swimsuit, designed in collaboration with Rich Mnisi. The exuberant print brings joyful energy to your day at the beach.”
Reaction to the suit has not been kind to Adidas.
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Only one review was posted on the page for the swimsuit, and its author did not hold back.
“Hope the same thing that happen to budlight happens to them … with this woke trash,” the sole one-star review on the page read.