Consumers’ Research launches ‘Woke Alerts’ to monitor companies’ liberal initiatives
Brady Knox
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Consumers’ Research launched an initiative called “Woke Alerts,” which seeks to monitor and notify consumers about companies’ liberal initiatives.
The free service, available by signing up on the website, sends alerts in the form of text messages to consumers. The company began the initiative with a six-figure marketing campaign. Executive Director Will Hild said he was inspired by recent viral “woke” marketing campaigns such as Bud Light’s partnership with transgender influencer Dylan Mulvaney.
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“In light of the recent direction taken by companies like Bud Light, Jack Daniels, and Bank of America, we are launching Woke Alerts to help consumers make better-informed decisions about where to spend their money,” Hild said in a statement. “We believe companies should focus on their customers and not woke politicians and progressive activists. Nor should they be compelled to act in a certain way based on pressure from ESG extremists.”
“Woke Alerts will inform consumers not just about a company’s decision to descend into woke activism, but it will offer insights into what’s really behind those decisions, including, in some cases, the desire to mask their own objectionable behavior,” he said. “We are encouraging consumers to sign up for Woke Alerts to be notified when companies cave to the woke mob — so they know the brands attacking their values.”
The alert has targeted several major brands, including BlackRock, Coca-Cola, Nike, American Airlines, State Farm, Ticketmaster, Major League Baseball, American Express, and Levi’s.
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When asked by the Washington Examiner if the company aims to expand the initiative, Hild hinted at further expansion of the project.
“As this platform grows, we will continue to look at ways to make it easier for consumers to get the information they need to make decisions about where they’re spending their money,” he said. “We have several companies listed under our Consumers First Initiative.”