Former Olympic legend boycotts Nike after sports bra ad with transgender influencer
Heather Hamilton
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Former Olympic swimmer Sharron Davies slammed Nike’s partnership with Dylan Mulvaney, a biological male who identifies as a transgender female.
On Thursday, Nike announced a paid partnership with Mulvaney that featured the transgender TikTok personality advertising a sports bra.
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Davies, who won a silver medal for Great Britain in the 400m individual medley at the 1980 Moscow Olympics, called Nike’s campaign “so frustrating.”
“We take two steps forward with World Athletics and Swim England protecting women’s sport and then this happens,” Davies told GB News. “It feels like a parody of what women are.”
“In the past it was always seen as an insult when people said, ‘Run like a girl,’” she added. “And here we’ve got someone behaving in a way that’s very un-sportslike, that’s very unathletic.”
The Olympic swimmer said people must now resort to boycotts to take a stand against the “disdain that women are being treated with.”
“It’s what’s left for us at the moment because nobody really seems to be listening to the general public,” Davies noted. “So, the only way we can actually make these companies and make governments listen is to boycott with our wallet.”
Caitlyn Jenner has also slammed Nike for the sports bra partnership, calling it “a shame to see such an iconic American company go so woke.”
Musicians Kid Rock and Travis Tritt have also announced they would be dropping all Anheuser-Busch products following a separate partnership made between the beer company and Mulvaney.
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“I will be deleting all Anheuser-Busch products from my tour hospitality rider. I know many other artists who are doing the same,” Tritt tweeted. “Other artists who are deleting Anheuser-Busch products from their hospitality rider might not say so in public for fear of being ridiculed and cancelled. I have no such fear.”
Kid Rock also posted a video of him shooting cases of Bud Light beer while cursing in a defiant stand against the company’s partnership with Mulvaney.